Website: Promoting your video by adding links on key website pages is probably the best way to maximize your program’s exposure. We will provide you with a banner graphic for web promotion (Note: image links generate double or tripple the clickthrough rate compared to text links). Important pages to include your link are:
- Home page (generally the most highly trafficked page)
- News, Buzz, Newsroom or related pages
- “About Us” page
Email & Print Newsletters: If you publish a print or email newsletter, adding a mention of your video can generate a lot of direct traffic as well as referral traffic as your primary audience forwards your video to others. For email publications consider using the banner image link strategy mentioned above.
Broadcast Email: If you regularly distribute email notifications to customers, clients, vendors, etc.; consider sending a notice about your Broadcast Charlotte event video stream. This is a good way to stimulate referral traffic.
Press & Media: Notify your local press and media about your event video stream. It might lead to a story in a local paper, magazine or news station.
Voicemail Messaging: Let customers and clients know about your event video by leaving a message on your voicemail. There are probably a number of people who could not attend the event in person but would appreciate experiencing the festivities online at their convenience.
The Right Audience: Don’t omit important people from your list. They can help you spread the BUZZ.
Website: Promoting your video by adding links on key website pages is probably the best way to maximize your program’s exposure. We will provide you with a banner graphic for web promotion (Note: image links generate double or tripple the clickthrough rate compared to text links). Important pages to include your link are: